Hi loves,

I want to share a story with you today, and it starts almost ten years ago as I was turning 29.

I went out for my 29th birthday to celebrate with all of my friends at a bar. I had a great time and I remember on the outside everything looks happy and put together. But the truth is, even though my life was good and was supposed to feel good, it didn’t. How I looked on the outside didn’t match how I felt on the inside. I came home that night and lay alone on my bed and thought: is this it?! I'm 30 in one year and I don't want to feel this way on my 30th birthday.

In my late twenties, I was honestly a bit of a mess. I was underweight, I didn’t eat well, I didn’t exercise, and I was getting sick all the time. I had no routine and no real space in my life to pause and think about what I actually wanted, let alone make a plan to get there. I rushed between work and a constant stream of social plans, and most of my free time was spent exhausted and unmotivated, just trying to recover.
​
I was single, but I wasn't enjoying being single. I wasn't even connected enough with myself to be able to connect with others in a deeper way.

I was also stuck in what most people would call a “good job,” the kind of job you’re supposed to be grateful for and enjoy. But inside, I felt deeply stuck. I was craving something more, wanting a career and a life that genuinely felt fulfilling, but I had no idea what that could look like or how to change things.

Everyone around me encouraged me to stay where I was, to choose security, to keep moving toward the usual milestones. But inside, I wasn’t sure that path was even mine. It felt like I was chasing someone else’s dream rather than building my own.

And then, gradually, I chose differently.

It was during this year that I got a career coach and discovered the magic of life coaching, started therapy and my ongoing healing journey, and committed to my journaling practice.

The big change that I made was that I chose myself. I chose to focus on the most important relationship of all, the one I have with myself. That choice didn’t lead to instant happiness or an overnight transformation. This has been a story of more than nine years of continuous evolution (and as I'm sure you will often hear or know, it's not a linear journey!)

There has been coaching, therapy, journaling, courses, more journaling, solo travel, and a lot of learning along the way. The journey never really stops, but the lesson has stayed the same: in your thirties, you have the choice to choose yourself.

You have the opportunity to build a life that feels aligned, meaningful, and truly your own. A life that lights you up rather than one you feel you’re supposed to want.

Everything I’ve learned throughout my thirties, through my own experiences and through working with hundreds of women in one-to-one and group coaching spaces, is what I now use to help my clients and community feel better and more grounded.

Over time, I’ve built an extensive toolbox of coaching tools that I know genuinely help women in their thirties carve their own paths and become the choosers of their own realities.

Over the last few years, I’ve turned many of these tools into digital guides, and for a short time I’m offering them together as a special bundle. For the next few days, you can get my three best-selling guides for $59.

Inside the bundle, you’ll receive the Guide to Confident Dating, my Glow-Up Guide to help you reflect, reset, and build your next chapter in your thirties, and the Friendship Reset Guide for creating deeper, more authentic friendships. You will also get a $50 coupon to join Turning when the doors open in January.

The usual price for these three guides is $193, so this bundle offers a very significant discount.

As we enter 2026 and I step into my eighth year of running this business, I feel more determined than ever to help as many women as possible create lives that feel aligned and fulfilling. That means finding love with partners who truly match you, building nourishing friendships and community, and most importantly, continuing to come back to the relationship you have with yourself.

If this story resonated with you, this bundle is here to support you. You don’t need to have everything figured out, but you do get to take the next step.

​
​

With Love, ​
Emma x

Turning 30 Coach​
​www.turning30coach.com ​

​​​